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Luckiest.co

Use

What you can,
and can't,
point at it.

The line between a legitimate brand test and abuse of the marketplace.

Effective

Mar 1, 2026

Last Updated

Apr 30, 2026

Version

1.4.0

Jurisdiction

Global

Reading Time

7 min

Summary

The version
in human words.

  1. 01Build a real product, test a real brand, run a real campaign. That's what this is for.
  2. 02No malware, no phishing, no fraud, no spam, no CSAM, no human trafficking, no doxxing. Obviously.
  3. 03No trademark squatting. No typo-squatting on names you don't own. No impersonation.
  4. 04No bulk redirect schemes, parking pages with ads, or SEO link farms.
  5. 05We use a tiered enforcement system. First-time mistakes get a notice; bad faith gets a fast termination.

01/The Spirit

Spirit of the policy

Luckiest exists so founders and brands can test names before committing. Every clause in this document is in service of that mission. We're not the morality police; we are responsible for the integrity of the marketplace and the safety of the public-facing internet you point at it.

02/Hard Nos

Prohibited uses

The following are strictly prohibited on any rented Domain. This list is not exhaustive — bad-faith conduct outside the list is still grounds for termination.

Illegal & harmful content

  1. Distribution or facilitation of child sexual abuse material (CSAM). Reported to NCMEC immediately.
  2. Content that incites or facilitates violence, terrorism, or genocide.
  3. Sale of controlled substances, weapons, or services prohibited in the user's jurisdiction.
  4. Human trafficking and non-consensual intimate imagery.

Fraud & deception

  1. Phishing pages, credential harvesting, or impersonation of any brand or person.
  2. Investment scams, fake job postings, romance fraud, and similar deception.
  3. Counterfeit goods, fake reviews, and pump-and-dump schemes.

Network abuse

  1. Hosting or distributing malware, ransomware, or exploit kits.
  2. Command-and-control infrastructure for botnets.
  3. Using the Domain to send unsolicited bulk email (spam), SMS, or robocalls.
  4. Operating open relays, open resolvers, or DDoS reflectors.

Marketplace abuse

  1. Trademark squatting: renting a name confusingly similar to a brand you don't own.
  2. Cybersquatting and typo-squatting on established names.
  3. Operating parking pages with pay-per-click ad networks.
  4. Reselling or sublicensing rental access without our written consent.
  5. Coordinated rental of many Domains for SEO link farms or referral spam.

03/Tell Us

Reporting abuse

We rely on the public to surface abuse fast. The fastest path is email; we also accept reports via the form linked from every footer.

Routine
get+report@luckiest.co — most reports. We respond within 24 hours.
Urgent
get+urgent@luckiest.co — active phishing or fraud. Response within 1 hour during business hours.
Trademark
get+ip@luckiest.co — squatting or impersonation. We route to legal.
Copyright
get+copyright@luckiest.co — see Vol. V for the formal DMCA process.
Children
get+report@luckiest.co — CSAM only. Routed to NCMEC and law enforcement automatically.

What to include

  1. The exact URL or domain you're reporting.
  2. A description of what's wrong, with screenshots if you have them.
  3. Reproduction steps when relevant (e.g., the email that linked to it).
  4. Your contact, so we can follow up. We never share reporter identity with the subject of the report.

04/Our Response

Enforcement & appeals

Enforcement is tiered. We document every action, we tell you what we did and why, and we hear your side before we close the door — unless the violation is severe enough that we can't wait.

Tier 1
Notice + 48 hour cure window. Common for first-time AUP brushes.
Tier 2
DNS suspension while we investigate. Domain offline but rental preserved.
Tier 3
Rental termination. Domain returns to marketplace; no refund.
Tier 4
Account-wide ban. Any rent-to-own credits forfeit. Reported to law enforcement where applicable.

Appeals

Every enforcement action can be appealed by replying to the notice within 14 days. Appeals are reviewed by someone who was not involved in the original decision. Decisions on appeal are final, except where mandatory legal process (DMCA, court orders) requires a different path.

05/Grey Zones

Grey areas we won't touch

Some categories are legal in some jurisdictions and not in others. We don't host these on the rental marketplace, even from jurisdictions where they're legal. The list isn't moral — it's operational; these categories generate disproportionate registrar and payment-processor friction.

  1. Adult content (we'll consider it on owned domains, not rentals).
  2. Online gambling and prediction markets.
  3. Cryptocurrency mixers and yield-promising token launches.
  4. Pharmacies operating outside their licensed jurisdiction.
  5. Private investigators offering 'reverse phone lookup' or background-check services to consumers.

06/Change Log

Updates

We update this policy when new categories of abuse emerge. Material changes are emailed to active customers 30 days in advance. The change log lives on this page.

Related Documents

Questions, takedowns, requests

Report abuse. We act on every report.

Tell us what's wrong, where you saw it, and how to reproduce. We triage abuse reports within 24 hours; severe cases (malware, CSAM, active fraud) within 1 hour during business days.